Graphic Design Web Design
Marcus
01.-
Storytelling
Living on love and pizza
Marcus is the story of a passion shared by two Parisian friends: pizza. Not just any pizza, but the kind that takes you more than 1,600 km from Paris, to Naples, where cobbled streets and the smell of rising dough already get your taste buds going. Marcus grew out of their dream of sharing their love of Neapolitan pizza with as many people as possible. It is a story of love and friendship, and above all of two people who wanted to share their passion.
02.-
Mission
Art direction
A strong, clean visual identity was essential for Marcus, an ambitious project launched by two friends passionate about Neapolitan pizza. We wanted to convey the brand’s core message: love. That is why we built a heart-shaped M into the logo.
We then rolled out a consistent visual identity across all of Marcus’ materials, from menus and leaflets to signage and the website (excluding bookings), making the brand easier to recognize and its concept easier to understand.
