Branding Art Direction Graphic Design Photo Social Media Web Design
Candide
Category
Art Direction
Start
Sept 2023
End
Sept 2024
01.-
Storytelling
An aphrodisiac liqueur
Candide is a young French liqueur brand that blends contemporary boldness with traditional craftsmanship. Made near Paris from aromatic herbs and génépi, its recipe and its world tell a new story for liqueur: local, elegant and resolutely creative.
02.-
Mission
Visual Identity Redesign
We guided Candide through a complete reinvention of its world.
From its visual identity to its digital presence, every detail was designed to bring out the brand’s botanical finesse and natural elegance.
A clean logo, contemporary guidelines, signature patterns, color palette and typefaces: everything was built as one coherent, sensitive visual language.
The packaging, refined down to the smallest detail from label to stopper, carries the same high standards all the way to production.
We also designed and directed all the photo shoots (studio, bar atmosphere, cocktails), then created the website and the art direction for its social media, including the editorial line, feed grid and professional brochure.
