Art Direction Graphic Design
Logo design
Category
Art Direction
01.-
What is a logo?
Research, creation, roll-out
A logo is a distinctive symbol, combining text and image, that represents and identifies a company or a brand. Designed to be memorable and evocative, it can be simple or complex, and it has to work across every medium. It is at the heart of branding: it makes a brand easy to recognize and remember.
02.-
What is its purpose?
Challenge
A logo’s main job is to identify a brand or a company and set it apart, to make it easy to remember, and to express its values and professionalism at a glance.
