Branding Art Direction Graphic Design Photo Social Media
Mademoiselle Mouche
Category
Art Direction
Start
April 2025
01.-
Storytelling
A rooftop on the Seine
Mademoiselle Mouche is the easygoing swagger of a Paris summer. A rooftop facing the Eiffel Tower, DJ sets stretching out under a pink sky, cocktails served among the greenery. It’s a chic, carefree, slightly secret Paris, the kind that only reveals itself to those who know how to get on board.
02.-
Mission
Identity redesign
We reimagined Mademoiselle Mouche’s visual world to capture its summery, festive and elegant spirit: a complete logo redesign, fresh and contemporary brand guidelines, all the menus (cocktails, food, drinks), an immersive photocall design, custom barrier banners and rugs. We also directed a lifestyle shoot to showcase the venue, the food and the overall vibe. Finally, we set a new visual direction for the Instagram account, with a new feed, story guidelines and a complete overhaul of the editorial line.
